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NEWS

Jason Palmer

BBC

Friday, May 17th, 2013 at 11:00:00 AM  

Conference room Querzoli - LENS - via Nello Carrara 1 - Sesto Fiorentino (Florence)

Enrico Fermi Colloquium

Published on-line at 11:11:24 AM on Monday, May 20th, 2013

Science in the Media

How do science media get their stories? What is it like to deal with science writers and journalists? And how can you be sure that your work is explained well?

Science is enjoying something of a renaissance in the public arena, and it is as important as ever to spread the word about research to the wider world - a fact reflected even in grant proposals that ask where the proposed work may be highlighted in the media. But when I worked at LENS, I had no idea how the media worked, and I would have been lost - and scared - if a journalist had taken an interest in my research. Now I've crossed to the other side of the fence, and for this talk I'm coming back, bearing news on how it all works.

The life cycle of a paper - How does your paper go from being accepted to being published, and how do the media get involved in between? And how can you prepare for media interest in the work?

The press release - Many institutions, including LENS, have press officers that help bridge the gap between you, journalists, and the wider public. What are the best practices to work with your press officer to make sure press materials go further, while staying true to the science?

How science journalists work - What does their working day look like? Where do they get their stories? What are the pressures they face? What do they need from you, and how can you make sure they give you what you need too?

The art of the interview - You may find yourself discussing your work with a journalist on the phone, or perhaps at a conference. They may stick a microphone under your nose, or even come to your lab and point a television camera at you. This is where what you say and how you say it matters the most. How do you deal with the needs of these different platforms?

Tips, tricks, and pitfalls - We've all heard stories about how science gets reported badly in the media - from simple factual errors, to promises that science can't keep, to unnecessary and damaging scare stories. How does it go wrong, what makes it go right? What can you do before, during and after press interest to make sure all the excitement of your work is communicated accurately and fairly?

From phdcomics.com

Klein colloquium by Marco De Pas: "Custom electronics at LENS".

For further informations, please contact Marco De Pas.